The Journal of Marketing Research wrote that, for marketers, Robert Cialdini's Influence: The Psychology of Persuasion was "among the most important books written in the last 10 years."
For the past two years, I've taught an an opinion piece in my class, Sherry Turkle's The Flight From Conversation. I'm starting to move away from using it because it's the longest I've used an article continuously, yet I'm still surprised by how easily my students relate to it, finding it at once familiar and eye-opening.… Continue reading Trade-in
It used to be that words had power. They still do, but try to recall the last time you were roused to action by speech. Not a command to do something or because of some compelling duty, but by a passionate argumentative plea. A coach or teacher might come to mind, or perhaps a politician.… Continue reading Roused to Action
Well, the story's over. When I draft short stories, I usually let them run, drafting them in a matter of days once the initial idea finally takes hold (i.e. when I finally move beyond the page or so of notes and sketches that I usually begin with). Writing "Peel Away" as a series of posts, however, allowed the… Continue reading Gratitude For An Audience