Process

Criterion’s One Criterion: A Unique Selling Proposition

So many claims made by ads are either too easy to see through or just plain unappealing. Long gone are the days when I felt tempted to swing by a drive-thru on my way home from work; ditto for my brand allegiance to almost anything aside from Adidas, and even then I don't re-up until… Continue reading Criterion’s One Criterion: A Unique Selling Proposition

Process

With the Answers Already in Hand

The Journal of Marketing Research wrote that, for marketers, Robert Cialdini's Influence: The Psychology of Persuasion was "among the most important books written in the last 10 years."