Process

With the Answers Already in Hand

The Journal of Marketing Research wrote that, for marketers, Robert Cialdini's Influence: The Psychology of Persuasion was "among the most important books written in the last 10 years."

Process

Trade-in

For the past two years, I've taught an an opinion piece in my class, Sherry Turkle's The Flight From Conversation. I'm starting to move away from using it because it's the longest I've used an article continuously, yet I'm still surprised by how easily my students relate to it, finding it at once familiar and eye-opening.… Continue reading Trade-in