The Journal of Marketing Research wrote that, for marketers, Robert Cialdini's Influence: The Psychology of Persuasion was "among the most important books written in the last 10 years."
Sooner or later, all writers struggle with invention. Finding something to say about any given topic involves a lengthy process of thinking, reading, contemplating evidence, and considering your means of persuasion. Aristotle, who first systematized rhetoric, argued that rhetoricians needed to discover all available means of persuasion in order to communicate any real truth about a topic. Say something. Ancient… Continue reading Invention and Ziggy Stardust